Usability on the Web is crucial if you want to have
customers continue to return. Jared Spool has found
that 42% of Web users find what they need on any given
Web page. This means that 58% do not find what they
need.
This means that Usability of Web sites, is crucial
in order to get sales and make money. If your customers
can't find what they want, they won't be buying, and
chances are, they won't be coming back. It doesn't matter
how new and innovative your site is, the fact is cool
doesn't cut it.
Usable Web sites are sites that work for your readers.
A usable Web site encourages repeat visits. Find out
what makes a usable Web site, and how to improve your
own site. Learn how to do usability tests and create
sites that your readers want to return to.
